Field Notebook: Florida, Quebec, Vermont. 1927, 1928, 1931
Page 87
Image from the Biodiversity Heritage Library. Contributed by Yale Peabody Museum of Natural History. | www.biodiversitylibrary.org
Transcription
FASHION EXPERT who buy for 112 grea insist on Lux for MILLIONS and millions of dollars every year are en- trusted to these clever women —the department store buyers of frocks and blouses, hosiery, derthings, gloves—the ward- robe of American women. From the fashion centers of the world—New York, Paris, London— they select the season's most success- ful styles—the latest things in colors, in fabrics. More than any other women—because they buy for all women—they must know how lustrous silks and soft woolens and lovely colored cottons will wear—how proper washing will guard their charming texture and color, will keep them looking like new through hard, every day wear. They know also how easily everyday things, as well as exquisite flower- like garments, of wrong methods of In 112 of the m in America—doing of all the large dep ness*—women bu how they took car things. And we d washing their own 92% of these e These fashion au the nature of fine f choice of soap is all life and newness, w They insist upo own things—for s and lingerie, negli their sheerest and frocks. And they b blue package fo show, in 8 out o homes in cities fro Lux keeps things new-look- ing, makes them last far longer than they do washed with other soaps—flakes, chips or cakes. The rich, safe Lux suds cleanse with- out rubbing—keep silks, chiffons, woolens, colored cottons like new. FABRICS NEW