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Contributed by Yale Peabody Museum of Natural History.
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Transcription
FASHION EXPERT
who buy for 112 grea
insist on Lux for
MILLIONS and millions of
dollars every year are en-
trusted to these clever women
—the department store buyers
of frocks and blouses, hosiery,
derthings, gloves—the ward-
robe of American women.
From the fashion centers of
the world—New York, Paris, London—
they select the season's most success-
ful styles—the latest things in colors,
in fabrics.
More than any other women—because they buy for all women—they
must know how lustrous silks and
soft woolens and lovely colored cottons
will wear—how proper washing
will guard their charming texture and
color, will keep them looking like new
through hard, every day wear.
They know also how easily everyday things, as well as exquisite flower-
like garments, of
wrong methods of
In 112 of the m
in America—doing
of all the large dep
ness*—women bu
how they took car
things. And we d
washing their own
92% of these e
These fashion au
the nature of fine f
choice of soap is all
life and newness, w
They insist upo
own things—for s
and lingerie, negli
their sheerest and
frocks. And they b
blue package fo
show, in 8 out o
homes in cities fro
Lux keeps things new-look-
ing, makes them last far
longer than they do washed
with other soaps—flakes,
chips or cakes. The rich,
safe Lux suds cleanse with-
out rubbing—keep silks,
chiffons, woolens, colored
cottons like new.
FABRICS NEW